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A truckin great idea - Australian Rugby league News
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globalrugbyleague - Sat, 07 Apr 2007 18:08:00 GMT
In-form Storm five-eighth Greg Inglis has exclusively told GRL he would support the introduction of an official Melbourne Storm road train as a means of promoting the game.

Speaking to Radio Rugby League yesterday, Inglis enthusiastically gave the concept the thumbs up when asked if he and his teammates would like to drive a road train around Victoria to help lure more fans to Olympic Park each week.

“I think everyone would love to, to be honest,” Inglis said.

“We’ll do anything to promote it but again financially it’s up to the club. I think most guys would be for it.”

The idea for a Melbourne Storm Road Train was first raised by GRL editor Josh King last week at during the Storm-Warriors clash at Olympic Park.

“When it was announced that only 12, 874 turned up last weekend, I felt a little bit mystified as to why the round 1 crowd figure or even a bigger couldn’t be reached.

‘I thought to myself, “yeah, it’s the opening round of the AFL but considering 238,000 people watched the game played live in round 1 on Channel 9, couldn’t league at least convince 15,000 of them to turn up?”

King believes the promotion of the game down South has to be bigger and more attractive to the eye.

'The NRL and the ARL have said they’re going to inject something like $23 million into developing the game at the grassroots level.

‘However there is only one way to get more young people in Victoria to take up the game. And that’s by aggressively marketing the fact that the game a) exists and b) is just as much fun to watch and participate in as Aussie Rules.

‘A full-time Melbourne Storm road-train should be allocated to the Storm so they can promote their personalities in more parts of Victoria while actively recruiting more club membership.

‘That’s one way of effectively countering the perceived pro-AFL “protectionist” stance being taken by some media outlets.

‘This truck will be the key to helping the Storm attract up to 20,000 fans each week to the game within the next three to five-years I believe.

'Get a corporate sponsor for the truck to pay for petrol and maintenance costs and throw in a horn with an original Melbourne Storm horn that can let Victorians know when the Storm are in town.

'This idea is not impossible to fulfill.' - Read More, Here